Online Reputation Management OverviewThe Internet is arguably the most powerful marketing arena there is. Whatever size your business is, there is no denying that it should have an Internet presence. A large part of establishing a strong online presence is managing your online reputation. What is online reputation management for small businesses all about? Here are some things you should know:
Why Online Reputation Management?If you don't take care of your online reputation management, someone else will. Even if your business is a small mom and pop shop with only a very basic website, you have to keep this statistic in mind: 90 percent of all consumers research the Internet when looking for businesses. That means that if you are not proactively managing your own online reputation, then it will be managed by the actions of others. Taking into account the previously mentioned statistic, consider the implications of even one negative review about your business, especially if that is all people find when searching for you.
Where People Find Your Online ReputationThere are a number of online reputation management review sites that exist solely for allowing your customers and clients the opportunity to post their experiences with your business. These sites are where your online reputation can be made or broken. Online reputation management review sites include Foursquare, Yelp, Bing, and Urban Spoon, among others; even Google Places provides a dedicated space on your Places page for customer reviews. In addition to the review sites, your online reputation is also affected by comments in industry forums, threads on social media sites, online articles, blog posts, public record documents, and more.
How To Access Your Current Online ReputationSimply search the web for your business name and see what results you get. (You may also want to search your name, the names of your high-profile employees, your brand, and your product/service.) You need not look past the first page of search engine results, as 99 percent of your customers will never get past that page.
Call me at (913) 825-2587 or Email Me Today to get a FREE, no obligation, 30-minute consultation. You can also get your copy of "What You Should Know Before You Hire a Reputation Management Company" that will help you develop an online reputation management plan. Get a leg up on your competition today!