Why Local Search Engine Optimization (SEO)?
Local search engine optimization is important whether you are doing business in Overland Park, Kansas City or your location. You want to capture the attention of local potential customers from your target market. When people search online, they seldom go past the first page of results. Often, they only look at the top search listings.
Website traffic is important, but it must be relevant traffic. If your company only does local business, it is the local traffic you want to target. If your company is not coming up near the top in online searches, you are losing valuable business.
When people search online, they seldom go past the first page of results.
Working with a local search engine optimization company, with the necessary skills and experience, puts you in the best position to achieve those results. They understand the local market and business environment. With this knowledge, they provide quality local SEO to make your business rise above your competition and increase your brand.
Search Engine Marketing (SEM)
Search engine marketing is also important to growing your business. Business can be challenging these days and competition is fierce, particularly online. That is because most people turn to the Internet first when looking to spend their money. Here are strategies you can apply to improve your online marketing:
These SEM marketing strategies increase your company's chances of capturing the attention of potential customers searching online.
53.3% of all website traffic comes from organic search.
(BrightEdge 2021)
Having a great website is just not enough anymore. Search engine marketing is essential to the success of your business, now and in the future. Here are some questions you are probably asking yourself:
- What is my target market?
- Where can I find New customers?
- How do I get them to my website?
Once you determine your target market, SEM is extremely important for your business to be noticed and stand out from your competition. When people in your area search for your product or service, you want your business to be one of the first search results that they see. It needs to rank well on Google, Yahoo and other search engines.
The top ranking page gets the most search traffic only 49% of the time.
(Ahrefs 2021)
What is Local Search Engine Optimization and why is it important to your business?
When people search for a business or are looking online for a product or service, they will use specific keywords. Well executed local SEO will direct people to your website that are searching for something relevant to your business. This will help make you look like the 'expert' in your field and will result in giving you an edge over your competitors.
Local search engine optimization is done by experienced professionals who have studied the rules and white hat (good guy) methods necessary to improve the natural ranking of a website in a web search. It is a complex, constantly changing process that can only be effect with a long history of the right skills, knowledge and experience.
76% of mobile users search for nearby businesses.
(Think With Google, 2021)
Other benefits of SEO
Your goal is to improve the user experience and making your site more user friendly. This is accomplished with custom website design. Then local SEO will help you reach new markets and potentially increase your customer base. It is also important to your marketing strategy to set up a Google Analytics account. This will provide you with useful statistics about the people searching your website.
The bottom line is that local search engine optimization will improve your brand awareness and conversion rates. Without quality local SEO, your competitors will be taking business that should have gone to you.
"Let me help your customers find you."
Speak to the Local Search Engine Optimization expert
While many web designers might be able to create a good looking web site, there are very few that can provide effective organic SEO services. Consequently, they might even convince you that you need the added expense of Pay Per Click (PPC) to rank well when you don't necessarily need it.
You should consider talking to a local search engine optimization expert to determine who your local buyers are. This is critical to know in order to get targeted, consistent and effective SEO results. With Google's ever-changing algorithms (now favoring local search), it is imperative to work with a knowledgeable expert that stays current with these constant changes.
Local SEO is too important to entrust it to just anybody. It's important to know that I have been providing search engine optimization expertise since 2002. Therefore, I know the Overland Park and Kansas City market very well. I am highly qualified to position your business in getting noticed by potential customers. My SEO service will give you a tremendous competitive advantage, increase your brand and deliver a noticeable return on your investment. Let me help your customers find you. Please give me a call
or send an email
for a search engine optimization quote TODAY!!
