SOCIAL MEDIA MARKETING
Is It Worth Creating a Social Media Presence?
SOCIAL MEDIA MARKETING
About Social Media Marketing
Social Media Marketing (SMM) is a powerful, yet cost-effective way (if you do it yourself on a regular basis) to reach and engage with your target market. Your goal could be to generate leads, increase traffic to your website, make direct sales, gather information or simply increase brand awareness. To increase your brand it is vitally important to have an "eye-catching" logo design. Social media is extremely effective to accomplish these goals, but social media isn't for all businesses.
4.55 billion people are active on social media.
(Hub Spot 2021)
(Hub Spot 2021)
Much like Search Engine Optimization
(SEO), social media marketing is a dynamic discipline that is constantly changing much like Google's algorithms. So you have to be constantly aware of the changes and adapt to maintain an effective online marketing plan. Over time, consumer habits change. What works well today might not be effective a month from now.
The best time to post on Facebook is Wednesday at 11 a.m. and 1-2 p.m.
(Sprout Social 2021)
(Sprout Social 2021)
When done correctly, social media marketing is a personal way to engage your audience. It creates a unique aspect in your marketing efforts. Therefore, all components of your content marketing plan (i.e., video content, newsletters, blogs, infographics, etc.) need to work in tandem for a successful online presence.
85% of companies rank short-form videos as the most effective type of social media content.
(Hub Spot 2021)
(Hub Spot 2021)
Social media marketing platforms
There are numerous social media marketing platforms, and their popularity with different demographics or market sectors has changed over time. Right now, the prominent ones are:
- Facebook
- Twitter
- Instagram
- LinkedIn
- YouTube
"73% of marketers believe social media marketing has been very effective."
(Oberlo 2021)
(Oberlo 2021)
It would be ideal if you could be active on all of them. Realistically, time and resources might not permit that. If that’s the case, it would be necessary to determine which are most popular with your target market’s demographic and whether you will need to hire someone to manage it all.
Social media marketing (SMM) isn't about simply setting up a page on one of these platforms and leaving it. It must be actively managed. Fresh content needs to be added regularly and followers should be encouraged to start discussions or ask questions. Consequently, you need to be involved regularly with social media to get the best results.
Some important tips for successful social media marketing
Have a clear goal in mind
You can’t simply set up a profile on one of the social platforms and hope for the best. Clearly defined goals need to be established and results must be measured. Therefore, you will need to constantly test different approaches, formats, offers, and other aspects of your message to determine what will give you the best results.
Have patience
Building up a significant social media presence takes time and effort. It won’t happen overnight, but don’t get discouraged. If done correctly, the results will follow. If you are completely lost as to how to set up and/or manage a social media marketing (SMM) plan, In Sync Web Design can help. Give Amy a call at (913) 825-2587
for a free quote.
It’ll take time to build your presence and reputation on any social media platform. The ultimate goal is to post a variety of content and get your audience to comment, Like and Share your posts.
Observe, listen, and learn
If you follow the comments and conversations on social media, you will gain valuable insights into what areas your target market finds important or is concerned about. As a result, this information should guide what content you post and what changes, if any, need to be made to your marketing or other aspects of your business.
Post quality content
You can’t constantly promote and push advertisements onto your social followers. Ultimately, this will bore them and possibly cause them to unfollow you. Just like SEO, quality content is king with social media marketing.
Your posts need to educate, inform and excite. You need to add value to make your page attractive and beneficial. If you do this well, your social content will be liked and shared. This will give you far greater exposure and help you reach your SMM goals.
54% of social browsers use social media to research products.
(GlobalWebIndex 2021)
(GlobalWebIndex 2021)
Keep it fresh
If the page is static for a long time, there’s no reason for people to revisit it. Therefore, be active and add fresh, relevant and informative content as often as possible.
Focus and personalize
You can’t be all things to all people. If you’ve studied and segmented your market, post social content that speaks to a specific niche.
In doing social media marketing, it's important to note that you will have to adapt the message to the platform on which you post it. For example, you can’t use the same format on LinkedIn that you would use on Facebook. Consequently, you can keep the branding, offer and information the same, but adapt your tone and style.
Find key influencers
If you can find key opinion leaders or influencers related to your product or service, try to form a relationship with them. Give them unique and informative content and they will share with their social media followers. As a result, this will give your message increased credibility and produce excellent results.
Facebook had 1.93 billion daily active users in Q3 2021.
(Statista)
(Statista)
Use quality video where possible
Videos are becoming increasingly more important in social media marketing (SMM) because they deliver information faster than reading text. Most noteworthy, many people are visual and would rather receive information through a video.
Get professional help if necessary
If you and your team lack the knowledge, experience or time to drive these social media marketing campaigns, consider outsourcing to a company that specializes in this service. This company should have the training, knowledge and experience to provide desired results. They should keep current with emerging trends and developments to constantly make the best use of any post or SMM effort. In Sync Web Design can help. Give Amy a call at (913) 825-2587
for a free custom quote based on your needs.
Final thoughts
These days, social media has become an extremely important online marketing tool, but it requires time and effort to get the desired results. Many people use social media marketing as their main source of information and communication. By not having a powerful social presence, you’ll be ignoring this large and growing segment of online marketing.
In conclusion, having a large following of happy fans will give you a great competitive advantage. Make sure you embrace the many opportunities it has to offer. Please give me a call
or send an email
for a social media marketing quote TODAY!!
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